Amul, one of Indiaâ€™s leading dairy brands, finally got justice as an Ahmedabad based private dairy has been restrained from selling its dairy products by the name of â€˜Anul Shaktiâ€™ and â€˜Anul Taazaâ€™.In the first instance, Amul served a legal notice to Anul, to which they responded that the two names were phonetically different, and there was no scope of confusion between the two products. Further Amul also contested the colour scheme used by Anul on their dairy pouches, which was again similar to that of Amul. Counsel on behalf of Amul stated that their product reaches rural areas as well, where people may confuse between the two.
Amul argued that the defendants could not reason with similar get-up and identical colour scheme highlighting their malafide intention of imitating the trademark and reputation of Amul. The issue arose in 1998 when Amul and Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) â€“ the marketing brand of Amul found the stark similarity in their product and that of Anul. The legal battle had been going on for the past 20 years between Kaira District Cooperative Milk Producers Union Limited, popularly known as Amul Dairy and Naroda-based Shri Shakti Dairy before a commercial court in Vadodara.
The case was instituted in a district court in Nadidad but later transferred to the new district court at Anand. Finally, the case was transferred to a commercial court at Vadodara, where it was finally adjudicated.